Shelby Potter

Accounting Manager

Shelby brings more than two decades of finance and accounting experience spanning manufacturing, home services, food distribution, and legal technology. With an MBA from the University of Central Florida and a knack for turning messy data into clear insights, she’s passionate about building smarter processes, improving systems, and making the numbers tell the right story. When she’s not streamlining workflows or digging into analytics, she’s probably out at the beach or fishing with her son.